Escapism comes in many shapes and forms. For a lot of people it's reading books. However, in the fast paced world that we live in, it becomes difficult to take out the time to sit back, relax, and read. We want to communicate to our audience that there are many moments during the day when you can be listening to a book with Spotify Audiobooks, while doing other tasks. 

If you only take a moment to pause.

Through our campaign “Pause”, we are giving Spotify the ability to own the pause button and to say, “You can put the world on hold and engage with a good story.” We hope to highlight the different moments where people can pause the noise around them and get lost in their favorite books.