Let's face it, we're all afraid of caring for another life. Hell, half of us can't even take care of our ourselves. But with our collection of low maintenance plants that's not something you have to worry about. Not even the scariest "killers" can kill our plants.
Problem:
Despite the common assumption that caring for a plant should be easy, the average millennial plant parent has killed seven indoor plants.
Key Message:
The Sill has a collection of plants that are hard to kill.
Insight:
The majority of millennials take plant deaths seriously. 67% of them call themselves plant murderers.
Credits:
Matt Gross
Copywriter
